Scope of Digital Marketing in Today’s Era


Dear friends on this vibrant live and popular platform I would like to share my thoughts about the scope of digital marketing in today’s circumstances…………………………………..

Marketing and sales is the lifeblood of any business entity whether it’s a small/big or startup company, its need marketing. Unfortunately when a businessman gives the 2nd priority to the marketing concept his business journey starts towards the downfall of business branding & sales ultimately in all things fall in trouble and threats to business ends..

The major cause of business failure is “Failure to understand and communicate what you are selling” and  failing to select which channel or method you are using for  communication and selling for  your products .certain analysis  facts and figures indicate the scope of digital marketing in today’s circumstances.

The following are the top 4 countries which are the highest numbers of internet users 30th June 2019.

  1. China 3584%
  2. India 11100%
  3. United States 207%
  4. Brazil 2881%

India is the world’s 2nd largest country of internet users. In the worldwide number of internet users in 2019 is near about 4.388 billion, and it’s up 9.1% year-on-year.

  • The worldwide number of social media users in 2019 is 3.484 billion, up 9% year-on-year.
  • In the world wide the number of mobile phone users in 2019 is 5.112 billion, and it’s up 2% a year on year.

When social media comes in to picture which cover, facebook, Instagram, Twitter, SMS, emails, LinkedIn and so many new means of communications are coming up into our day to day life.

If you analyze the above reports of global social media research summary 2019. You will have the answer to why digital marketing is crucial for any business entity in today’s circumstances  ???

Considering the sea change in technology  /means of communications and the internet revolutions which cause the entire marketing concepts have changed. Now the whole world market is open up for us to target our expected customers base through every corner of the world within a short period and at a reasonable cost. Hence for the marketing concepts and method has been changed from the traditional offline marketing into online marketing which no one can’t deny. At last, we can say we need to upgrade ourselves with the latest changing technology and we need to accept the change with the circumstance otherwise we will have always threatened to become absolute which ends our existence from the today’s modern age.

Thanks > Vishwajit
The Digitech Solutions, Pune

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